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brand:

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All About Social Media Audiences

Eka Hidayati
Posted on January 25, 2012 () in Social Media Marketing
A report by the CMO Council said that 67% of Facebook users commit to ‘liking’ a brand on Facebook expected to be eligible for exclusive offers, while 60% want to interact with other consumers and compare experiences, and 57% want to find games and contests. But some consumers want to be heard, as 41% of [...]
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How to Keep your Brand Advocates Loyal

Eka Hidayati
Posted on January 3, 2012 () in Marketing Strategy
Advocates are people who love your brand so much that they evangelize it for you, provide detailed feedback, and be the first to tell you when your latest project or message is drifting off the mark. John McTigue believes that for online marketing the number of brand advocates you have is more useful than other [...]
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How to Whip Your Brand Message into Shape

Eka Hidayati
Posted on December 6, 2011 () in Marketing Strategy
Put your brand into shape to send the right message with the billboard exercise that comes in a 3-part series. It will help you identify your core marketing message and improve your inbound marketing. Select Your Workout Buddies A brand’s messaging is supposed to represent your product or service and to effectively communicate what that [...]