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Landing Page Testing for Non-Techies

Eka Hidayati
Posted on February 3, 2012 () in Marketing Strategy
  A/B testing is a powerful tool that marketers often forget to leverage as way to optimize their content and generate more leads, as it’s used to test and adjust the performance of their individual marketing channels such as landing pages, emails, and website pages to increase lead gen. One of the most important place [...]
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Excelent Recipe to Produce Sustainable Lead Generation

Eka Hidayati
Posted on January 30, 2012 () in Marketing Strategy
There’s a recipe for success of hitting the leads goal every month. The ingredients for the recipe are: 1.      Getting Found a.      Blog Do it if you haven’t already started it, and write it consistently if you already have. If you’re organic competitor blog twice a week outdo them and blog four times a week. [...]
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How to Choose Good Angle for Your Blog

Eka Hidayati
Posted on January 30, 2012 () in Marketing Strategy
  As it turns out, even if you have so many ideas to write about, it’s tricky to translate a raw idea into an angle for a blog post that will get people reading. Here are a few ideas that should avoid you from writer’s block 1. The Trusted Expert Post Guest posts from well-recognized [...]
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Email Marketing Response Benchmarks by Industry

Italo Gani
Posted on January 23, 2012 () in Email Marketing
We had a good meeting with one of the InboundID’s prospective client last week, and we had a good conversation with the client, and one of the key activity that the client would like to have is to start their email marketing activity. One of the most often question in email marketing activity is “What [...]
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How to Stay Productive

Eka Hidayati
Posted on January 17, 2012 () in Marketing Strategy
Here are tips from Tony Wong, a project management blackbelt whose client list includes Toyota, Honda, and Disney for staying productive: 1. Work backwards from goals to milestones to tasks. Break down big projects like ‘launch company website’ to smaller jobs until you have specific tasks that can be accomplished in a few hours or [...]
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How Email & Social Media Marketing Ties in 2012

Eka Hidayati
Posted on January 3, 2012 () in Marketing Strategy
A survey from StrongMail states that in 2012 more than two-thirds of business leaders (68%) plan to integrate social media with their email marketing, and 44% plan to integrate mobile with email. 17% of surveyed business leaders say they plan to integrate search marketing with email, and 14% plan to integrate display. How email and [...]
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How to Have A Perfect Pitch

Eka Hidayati
Posted on December 27, 2011 () in Public Relations
Journalists received pitches every day, all day long, via phone, fax, email, and even social media sites. To catch their attention, you need to stand out in a NOT annoying way. Here are some tips to do that: Always use email. A pitch sent via telephone would go straight to voicemail. A pitch via fax [...]
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Marketing Automation Misconception

Eka Hidayati
Posted on December 26, 2011 () in Marketing Strategy
  Marketing automation would greatly complement your inbound marketing strategy if it’s used correctly. But there are 5 most common misconceptions about marketing automation: 1. Marketing Automation Gets You Leads When done correctly, marketing automation help you make the most of your leads by nurturing and navigating them through the decision-making process until they decide [...]
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The Ineffective Ways to Generate Leads from Social Media

Eka Hidayati
Posted on December 15, 2011 () in Social Media Marketing
There are true tactics to use social media effectively for lead gen. These are 7 ineffective ways to generate leads from social media: Not being where your target customers are Research and determine which social media sites your target audience is active on a regular basis. So when you share content and information, you’re sure [...]
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Tools for Twitter Power Users

Eka Hidayati
Posted on December 14, 2011 () in Social Media Marketing
  These are 5 favorite Twitter tools and apps for a person who has 700,000 Twitter followers: a. Twilert Twilert is like Google Alert that monitors tweets. You’d get email alerts whenever a set of keywords and terms that you determined are mentioned on Twitter. It will help you keep up with conversations and development [...]