Tag Archives:

landing page:

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Why You’re Not Hitting Your Leads Goal This Month

Eka Hidayati
Posted on April 20, 2012 () in Marketing Strategy
    Hitting lead gen goal every single month is not an easy job, but if you struggle month to month, you might have some problems with your lead gen strategy. Check whether or not you’re experiencing these 10 lead gen goal blockers: 1. You’re not driving enough traffic to your content from organic and paid [...]
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Tips to Increase Your Click Through Rate

Eka Hidayati
Posted on March 1, 2012 () in Digital Marketing, Marketing Strategy
There is always an opportunity to increase the visit-to-lead conversion rate on your website. So, A/B Test is a must, as it is the only way to know which Call-to-action (CTA) has a better click-through rate on your website. 6 Important Factors to Consider when A/B Testing CTAs 1. The Design Come up with several [...]
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Quick Tips to optimize Your Linkedin Company Page

Eka Hidayati
Posted on February 13, 2012 () in Digital Marketing, Marketing Strategy
Here are 10 quick tips to help you optimize your LinkedIn business’ company page in 15 minutes: 1. Activate status updates by adding admins, including yourself Go to ‘Edit’, click ‘Designated Users Only’, then select connections you want to be able to edit your page and publish status updates. Make sure you add yourself. 2. [...]
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Tips to Personalize Your Marketing

Eka Hidayati
Posted on February 3, 2012 () in Email Marketing
  1/3 of marketers believe personalized marketing campaigns are effective. The next wave of inbound marketing genius is personalization that’s applicable for your prospects and customers that caters to their individual problems, interests, needs, and wants, and definitely will keep people coming back for more. Implement these 10 marketing personalization tactics in your marketing strategy [...]
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Landing Page Testing for Non-Techies

Eka Hidayati
Posted on February 3, 2012 () in Marketing Strategy
  A/B testing is a powerful tool that marketers often forget to leverage as way to optimize their content and generate more leads, as it’s used to test and adjust the performance of their individual marketing channels such as landing pages, emails, and website pages to increase lead gen. One of the most important place [...]
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Excelent Recipe to Produce Sustainable Lead Generation

Eka Hidayati
Posted on January 30, 2012 () in Marketing Strategy
There’s a recipe for success of hitting the leads goal every month. The ingredients for the recipe are: 1.      Getting Found a.      Blog Do it if you haven’t already started it, and write it consistently if you already have. If you’re organic competitor blog twice a week outdo them and blog four times a week. [...]
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How To Prevent Landing Page Abandonment

Eka Hidayati
Posted on December 26, 2011 () in Marketing Strategy
Landing pages are an efficient and low cost way to turn your visitors into leads. But if your landing pages underperform, these are the 5 most common problems: 1. Your landing page didn’t pass the blink test. Craft a clear headline, call-to-action, and provide a form above the fold in order for your visitors to [...]
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The Ineffective Ways to Generate Leads from Social Media

Eka Hidayati
Posted on December 15, 2011 () in Social Media Marketing
There are true tactics to use social media effectively for lead gen. These are 7 ineffective ways to generate leads from social media: Not being where your target customers are Research and determine which social media sites your target audience is active on a regular basis. So when you share content and information, you’re sure [...]
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How to Create an Effective Lead Nurturing Campaigns

Eka Hidayati
Posted on October 16, 2011 () in Marketing Strategy
To get more customers from your landing page, you have to nurture them. What you need is a lead nurturing campaign which is good and effective. First, you have to define your audience and segment. Companies usually have not only one type of customer. You have to know who needs nurturing from all of your [...]
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What Your Landing Page Must Have

Eka Hidayati
Posted on October 16, 2011 () in Digital Marketing
Today, landing pages are one of the most important elements of lead generation. It is a must have for any website because it gives your company a 5-15% conversion rate on average. Compare it to the average conversion rate for a website which is 1-3%. Landing page will tell your visitors exactly what you want [...]