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How to Drive Traffic to Your Website by Using YouTube

Eka Hidayati
Posted on January 17, 2012 () in Marketing Strategy
Why YouTube for Traffic? YouTube is the second-largest search engine after Google, with an impressive three billion daily views. It’s also considered third most-visited website in the world. If you use the right strategy, there’s an incredible potential with YouTube. 1. Your content can get found from within YouTube itself. Leverage YouTube’s three billion daily [...]
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Winning The Zero Moment of Truth [Free ebook by Google]

Italo Gani
Posted on January 10, 2012 () in Digital Marketing, Marketing Strategy, Search Marketing
On September 21 of 2005, The Wall Street Journal published a front-page story that changed the face of marketing. That story was about the critical importance of the seven seconds after a shopper first encounters a store shelf full of detergents or toothpaste or anything else. Remember the old phrase, “Look for it in your [...]
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How to Create Long-Term Sales Engagement with Social Media for B2B

Eka Hidayati
Posted on December 9, 2011 () in Marketing Strategy
B2B sales have some challenges that consumer goods sales don’t have. One of them is that B2B sales need connection between the 2 businesses long enough to make the sale. The core of any B2B relationship is the ability to listen and empathize with a customer’s experience, so that it creates trust and willingness to [...]
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How to Write Successful Press Releases

Eka Hidayati
Posted on December 5, 2011 () in Public Relations
  As people do read and share press releases, you can’t say that press release is dead. But since new audiences for the press release has come, they have new demands for press release content. They want underlying story, pictures, and video. 3 Reasons Press Releases are still Relevant Authority Press releases convey credibility and [...]
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Inbound Marketing vs Outbound Marketing

Eka Hidayati
Posted on October 12, 2011 () in Marketing Strategy
Years ago, most marketers generate leads and fill the top of their sales by creating a trade shows, seminar series, email blasts, internal cold calling, outsourced telemarketing, and advertising. These methods are called ‘outbound marketing.’ Marketers always push too far and hope customer will respond. But in this era, outbound marketing can’t be applied anymore [...]
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Introducing: Yahoo! Search Direct

Ridho Putradi S'Gara
Posted on March 24, 2011 () in Internet News, Search Marketing
Shashi Seth, Yahoo!’s VP (Vice President) for search announcing Search Direct yesterday. Search Direct is the new born of Yahoo! search. Yahoo! Search Direct offer answers, not links, said Shashi. Before you type any search query, Yahoo! Search Direct will show you the top 10 search, and with certain keywords, you can get travelling info, [...]