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Social Media Marketing:

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How to Optimize Your Facebook EdgeRank

Ridho Putradi S'Gara
Posted on October 22, 2012 () in Social Media Marketing
We’re pretty sure that you have heard about Facebook EdgeRank. If you haven’t heard about it, Facebook EdgeRank is an algorithm created by Facebook to decide which post stands out among the others. These posts are actually what you see on the top news tab of your Facebook home page. For social media marketers, it [...]
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How to Collaborate Your Social Partnership

Eka Hidayati
Posted on January 25, 2012 () in Marketing Strategy
Combining forces with another company in a collaborative promotion can be a wise choice. Here’s why and how to do it. Going Beyond the Customer Many marketers focus relentlessly on a single dimension of social interaction, which is the brand-customer relationship. However, thinking that the ‘social’ in social media marketing is all about your relationship [...]
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Four Steps to Integrating Social Media into Successful Campaigns [Free ebook by radian6]

Italo Gani
Posted on January 4, 2012 () in Social Media Marketing
4 Steps to Integrating Social Media into Successful Campaigns : 1. Understand the Changing Landscape.. The social web has changed the way consumers communicate and make purchasing decisions. They’re seeking information on social media channels and they’re looking to engage with businesses. 2. Get to Know the Social Consumer When incorporating social media into your [...]
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How Email & Social Media Marketing Ties in 2012

Eka Hidayati
Posted on January 3, 2012 () in Marketing Strategy
A survey from StrongMail states that in 2012 more than two-thirds of business leaders (68%) plan to integrate social media with their email marketing, and 44% plan to integrate mobile with email. 17% of surveyed business leaders say they plan to integrate search marketing with email, and 14% plan to integrate display. How email and [...]
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Tips to Stay Ahead in Social Media Competition

Eka Hidayati
Posted on December 14, 2011 () in Marketing Strategy
  Here are 5 tips to keep you ahead of the social media competition: 1. There are lots of competition If you’ve been participating in social media for business, keep your followers and fans engaged. But don’t be put off if you’re just starting, because there are so few companies using social media to its [...]
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How To Increase your Leads by Sharing Photos

Eka Hidayati
Posted on December 1, 2011 () in Social Media Marketing
  Publishing photos online is the new way of sharing your story. This article examines how photo sharing online can increase your online reputation, followers, and interaction. Why Personality and Passive Selling Works Share your personal touches and glimmers of your personality to keep your audience engaged and make them see your human side. One [...]