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website:

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8 Essential Metrics to Optimize Your Website Performance

Eka Hidayati
Posted on April 10, 2012 () in Digital Marketing, Marketing Strategy
There are 8 essential metrics you should be tracking on your website and landing pages that you can use to optimize and improve your website’s performance: 1. Unique Visitors Definition: The total number of individual visitors to your site during a specific period of time, not counting repeat visits by the same individual How to [...]
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Guidelines For Your Business Blog

Eka Hidayati
Posted on March 1, 2012 () in Digital Marketing
Companies that blog generate 55% more web traffic and 57% of businesses won customers through their blog. So blog is one of inbound marketing’s most crucial assets. Adapt these editorial guidelines to your business blog to see less editing and proofreading time, better quality content from internal writers and external contributors, and to get a [...]
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Landing Page Testing for Non-Techies

Eka Hidayati
Posted on February 3, 2012 () in Marketing Strategy
  A/B testing is a powerful tool that marketers often forget to leverage as way to optimize their content and generate more leads, as it’s used to test and adjust the performance of their individual marketing channels such as landing pages, emails, and website pages to increase lead gen. One of the most important place [...]
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Excelent Recipe to Produce Sustainable Lead Generation

Eka Hidayati
Posted on January 30, 2012 () in Marketing Strategy
There’s a recipe for success of hitting the leads goal every month. The ingredients for the recipe are: 1.      Getting Found a.      Blog Do it if you haven’t already started it, and write it consistently if you already have. If you’re organic competitor blog twice a week outdo them and blog four times a week. [...]
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How to Understand Search Engine Optimization

Eka Hidayati
Posted on January 12, 2012 () in Marketing Strategy
The craft of Search Engine Optimization (SEO) is truly a unique practice that is often misunderstood and can be painfully difficult to staff for. Here’s why: SEO is Science Every website and every optimization process is unique. Every website represents new and interesting optimization challenges that require some experimentation, as most SEOs follow strict methods [...]
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Tips To Make an Excellent Copywriting With Inbound Marketing

Eka Hidayati
Posted on December 26, 2011 () in Marketing Strategy
Integrating inbound marketing elements into copywriters’ projects help copywriters position themselves to increase their average project size and retainer clients. And as content creation is a spot for copywriting as well as inbound marketing’s four core services, agencies with this skill set can easily embrace the methodology. 1. Leverage Domain Knowledge Pitch an idea of [...]
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How to Create Long-Term Sales Engagement with Social Media for B2B

Eka Hidayati
Posted on December 9, 2011 () in Marketing Strategy
B2B sales have some challenges that consumer goods sales don’t have. One of them is that B2B sales need connection between the 2 businesses long enough to make the sale. The core of any B2B relationship is the ability to listen and empathize with a customer’s experience, so that it creates trust and willingness to [...]
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How to Guarantee to Get More Google+ Page Followers

Eka Hidayati
Posted on December 7, 2011 () in Social Media Marketing
  Here are 10 guaranteed ways to help you get the most of your new Google+ business presence: a. Optimize and Populate Your Page with Content First Promote your Google+ only if it’s optimized and ready with a new blog, a new campaign, or a new social presence. So when new visitors land on your [...]